Գրքեր | Մոտիվացիոն | Drive: The Surprising Truth About What Motivates Us
Drive: The Surprising Truth About What Motivates Us
$80.00
Հեղինակ
Daniel H. Pink
Լեզու
Անգլերեն
Կազմ
Փափուկ
Էջերի քանակը
288
Տարեթիվ
2011
Հրատարակչություն
Riverhead Books
ISBN
9781594484803
Քաշ
273 գրամ
Չափս
15x22 սմ
Կարգավիճակ
Առկա չէ
Առաքում
Անվճար
Նկարագրություն
Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance...
Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
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